The Pongo Blog


4 Easy Steps to a Powerful Resume Objective

March 25, 2008 (10:00AM) by Julie O'Malley, CPRW

Despite its name, your resume Objective is not supposed to state your objective. At least not exclusively. Like every other part of your resume, the Objective should demonstrate the value you can bring to the employer. Don't waste valuable resume space with a generic Objective about wanting "…a challenging opportunity in a growth-oriented company," or a self-centered wish list for "a fun and creative position in a firm that will respect my unique ideas." Use it to sell yourself!

Here's a before-and-after example to illustrate how you can take a boring Objective, apply the four steps, and turn it into a strong marketing tool:

Before
OBJECTIVE: A responsible administrative position in a non-profit organization

After
OBJECTIVE: To transfer the office management expertise gained during eight years in a corporate setting to a managerial-level position for an established non-profit that needs fundraising and event-planning talent

I'm about to give you the easy four-step system for building an impressive Objective that will contribute to your real objective of getting an interview and getting hired. But first consider this: Do you even need an Objective on your resume? Many job seekers don't. If you've already established a career path and you're not veering from it, skip the Objective and use a Summary of Qualifications instead.

You only need an Objective if your career goal is not obvious from your work history, as is the case with most students and entry-level applicants, people switching careers, or those returning to work after an extended absence. If that's you, read on.

Your "Objective" in 4 Easy Steps
Choose one option from each of the four sections. Fill in the blanks. Edit as needed. Put them all together, and you'll have a solid Objective that helps make your case.

1. Opening

     •   To contribute [or "transfer" if you're changing careers]
     •   To apply 
     •   To build upon

2. Relevant Experience

     •   X years of progressive experience in the ____ field 
     •   a solid X-year education in X, along with ____ 
     •   the expertise and skills gained during X years in the ____ industry

3. Job Type and Level

     •   to an entry-level ____ position 
     •   to a ____ position in ____  
     •   in a responsible role as a ____

4. Type of Organization

     •   with an organization that values ____ 
     •   in a growing business than can benefit from ____ 
     •   for an established firm that needs ____

The beauty of this system is that it's flexible. Mix and match, play around with the wording, and customize the Objective to match specific employers' terminology. For more ideas, check out Purdue University's Online Writing Lab (OWL), one of my favorite online writing resources.

Any other thoughts or questions about resume Objectives? Add a comment!

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Comments (21)

I am a hiring manager and I honestly ignore objectives. I really like resumes that summarize the candidate's strengths and attributes at the top of the resume. Tell me what you have done that you will replicate for me and the company. "Increased sales 78%". I will read on for this if I am trying to hire a sales person. Decreased defect rates 7% in assembly". When I was looking for a manager of our assembly line, this was the line that kept me reading, got the person the interview and I might say, the job also. A good hire who is successful makes me look good.

Posted by: Michaela | March 26, 2008 at 10:57 AM | Quote This Comment
Great insight, Michaela. It's so helpful to know the viewpoint from the other side of the interview desk.

I still think an Objective can really help clarify the applicant's career direction when their skills come from different areas, or if they have no relevant work experience or education in the field.

A NOTE TO PONGO USERS: If you want to eliminate the Objective section from your resume and substitute a Summary of Qualifications, click the "Headings" button in the upper-right menu bar when your resume is open. Unassign the Objective heading, and assign Summary of Qualifications from the dropdown menu. Be sure to move the new heading to the top of the list using the up/down arrows or it will appear at the bottom of your resume instead of the top!

Posted by: Julie O'Malley | March 26, 2008 at 1:04 PM | Quote This Comment
I'm a hiring manager also, and I usually ignore the objective on a resume. In most cases I see meaningless cliches for objectives. I get much more and better information from a person's employment summary than I ever do from their objective.

And if you have a lot of information to put into your employment summary, dropping the objective off the resume is a great way to free up some extra space for more relevant information.

And speaking of space, Julie, maybe you can do a future post about the myths of the "one page" resume? Some people feel strongly that a resume should never be more than one page in length. In several cases, though, it's not possible to do depending on one's work experiences, education, etc.

Posted by: Jan H. | March 27, 2008 at 9:56 AM | Quote This Comment
Jan, Good points, especially about freeing up space. I think the bottom line is that if you HAVE "relevant" qualifications to summarize, then use a Summary, not an Objective.

But a well-written Objective (for students or career changers) can tell the reader, "I haven't done this job before, but I want to, and here are the things that will make me good at it."

Then again, you're the second hiring manager who tends to ignore OBJECTIVE, so maybe we should just call everything a SUMMARY? Food for thought!

Thanks! -Julie

Posted by: Julie O'Malley | March 27, 2008 at 10:42 AM | Quote This Comment
I am a new graduate and I have posted my resume at various cites. Unfortunately, I have rarely been called back from a cite that I have posted my resume on. What do I need to do in order to get employers to notice my resume so that I get called back?

Posted by: Jen G | August 23, 2008 at 2:51 PM | Quote This Comment
@Jen G. Thanks for writing, Jen.

I assume you are talking about web sites like Monster.com or CareerBuilder.com, where you can post your resume for public viewing. While that is a good first step, it is a passive method of job searching, meaning you hold no power over whether anyone ever reads your resume or chooses to call you after reading it. In addition, a resume posted online is by nature a one-size-fits-all resume, not targeted to the specific needs of a particular employer.

Here are some steps you can take to make your job search more active, and to take the power back into YOUR hands.

-Leave the resume online, because you never know! (But in general, you have to go after the jobs, they don't come after you.)

-Double-check that your resume is error-free and focuses on the strengths you can offer an employer, not on what you want from them. (For example, solid education in X and strong Y skills).

-Go to a site such as Indeed.com or Simplyhired.com, which are job board "aggregators," meaning they search ALL the job sites for you (including Monster, CareerBuilder, company web sites, local newspapers, etc.). Select the keywords that are likely to be in the title or job description of your desired position, and do a search. You can narrow the search by zip code and other criteria.

When you find a job that interests you, edit your resume and cover letter so that they address exact keywords and phrases you find in the job description. For example, let's say they are looking for a "senior office manager" and your resume shows you are a "senior administrator responsible for office management." Those mean the same thing, but you'll have better luck if you edit your resume to match their terminology.

You need to do that each and every time you apply for a specific job. So you'll have one "basic" resume and cover letter, but you'll tweak them for every employer. You may end up with 20 or more versions, each slightly different. It's a pain, but it is necessary.

Another important step you need to take is to spread the word among your friends and family about what type of job you're seeking, and what your main skills are. Ask for their help. People are usually glad to help, since we've all "been there"!

If you have online profiles in MySpace or Facebook, clean them up. Employers will probably check them if you are being considered for employment, so make sure you are presenting a professional face.

If there are certain organizations you'd really like to work for, check the Career or Employment sections of their corporate web sites to see if they have any jobs posted. Even if they don't, you can always craft a resume and cover letter introducing yourself and your qualifications, and explain what you know and admire about their organization, and ask whether they might have any openings. Many job openings are never advertised.

You can even contact employers and ask if they'd be willing to schedule a brief "informational interview" where you can ask them some questions about the industry and what types of things you should focus on to win a position in that field. Informational interviews are not about getting hired; they're about learning some inside tips that can help you get hired elsewhere.

Think about what it is that makes you a good employee, what strengths you can offer that will help build the employer's business, what you're really good at, and put it all together in a paragraph or two that defines your unique value. Then practice reciting your statement, or value proposition. That's what you can use as the basis for your answer when you get an interview and they say, "Tell me about yourself." (Hint: They don't want personal details, they want to know what you've done as a student and an employee and what would make you a good hire.)

Finally, you can read older posts on The Pongo Blog and articles in our Learning Center for lots of other hints on how to conduct an active job search that will give you the best chance of landing your dream job.

Best of luck!!!

Julie

Posted by: Julie O'Malley | August 26, 2008 at 12:07 PM | Quote This Comment
I am the owner of a small business, receive many resumes and I actually have negative feelings about the "objective" statement. I am pretty sure the person has the objective of working for me as he/she has dropped off a resume at my place of business.

Most objectives sound false and hollow, many of them nothing more than a cliche. Here's an actual "objective" quote:

"I would like to put my skills to use in a retail atmosphere to gain experience in working with the public."

When I learned to write a resume there was no "objective" statment included. I see it as pointless.

Most of them say the same thing, just using different words. Quite honestly if someone brought in a resume saying they wanted to earn lots of money to buy a Corvette I would hire them for their honesty and ambition.

A quick comment on Jen G's earlier post. If someone misspells words in their resume it gives a negative impression. You said "I have rarely been called back from a cite that I have posted my resume on."

Actually where you posted your resume is a site, not a cite. Poor spelling and poor grammar on a resume will get it tossed on to the "no" pile in a hurry. You should always have someone read what you have written before you post it online or take into a place of business.

Posted by: Alex | October 30, 2008 at 11:14 PM | Quote This Comment
Hello,

I had to stop my University education in my 4th year, have completed 3 years though. I want to apply for a customer service position at a calling center and try to attend university courses next semester. ...But ..I was wondering if it will be negative to mention in my objective that I want to "apply a 3yr education in **** university along with the experience, communication, leadership, team-work and people skills gained during 4 years in the customer service and public relations field". Does it sound negative or questionable that I have completed only 3 years of university education (instead of 4yrs, which is usually the time one needs to finish university)?

Thank you in advance!

Posted by: Ioni | December 02, 2008 at 7:26 PM | Quote This Comment
Thank you all for the very useful information you have provided. I am fresh out of college and have worked in retail and restaurants, and so I am not very experienced in the field of social services (I have a psychology degree) that I am so interested in starting my career in. Can I highlight myself enough where employer's might overlook my lack of experience? And, are employer's ever impressed by volunteer work?

Posted by: Christina Kayrouz | December 02, 2008 at 11:28 PM | Quote This Comment
@Ioni...

In your case, since you already have experience in your desired field, you should not start your resume with an Objective at all. Rather, start it with a Summary of Qualifications, stressing your years of directly related experience. Your education should not be mentioned until the Education section toward the bottom of the resume. There, you can list the name of the university you've been attending, and instead of indicating that you have a degree, indicate that you've completed three years toward a Bachelor's Degree, and that your "expected" date of graduation is 2009. You don't have to explain the whole situation in your resume. Just emphasize the qualifications you have for this specific job. There'll be time to discuss your continuing education plans after they've made you an offer.

@Christina...

Yes, of course you can get an employer to overlook lack of experience (everyone has to start somewhere), and you should definitely include volunteer work on the resume. In fact, if it is related to social services, it may be the most important thing you put on there! (Whether or not you got paid for the work has no bearing on the valuable skills you developed.)

A recent grad with a related degree, relevant volunteer work, customer service experience in two different fields, and an enthusiastic interest in launching a career in the field is going to be a very attractive candidate to employers. You should have no problem selling yourself.

Good luck to both of you, and thanks for the comments!

~Julie

Posted by: Julie O'Malley | December 03, 2008 at 12:45 PM | Quote This Comment
"@Jen G. Thanks for writing, Jen.

I assume you are talking about web sites like Monster.com or CareerBuilder.com, where you can post your resume for public viewing. While that is a good first step, it is a passive method of job searching, meaning you hold no power over whether anyone ever reads your resume or chooses to call you after reading it. In addition, a resume posted online is by nature a one-size-fits-all resume, not targeted to the specific needs of a particular employer.

Here are some steps you can take to make your job search more active, and to take the power back into YOUR hands.

-Leave the resume online, because you never know! (But in general, you have to go after the jobs, they don't come after you.)

-Double-check that your resume is error-free and focuses on the strengths you can offer an employer, not on what you want from them. (For example, solid education in X and strong Y skills).

-Go to a site such as Indeed.com or Simplyhired.com, which are job board "aggregators," meaning they search ALL the job sites for you (including Monster, CareerBuilder, company web sites, local newspapers, etc.). Select the keywords that are likely to be in the title or job description of your desired position, and do a search. You can narrow the search by zip code and other criteria.

When you find a job that interests you, edit your resume and cover letter so that they address exact keywords and phrases you find in the job description. For example, let's say they are looking for a "senior office manager" and your resume shows you are a "senior administrator responsible for office management." Those mean the same thing, but you'll have better luck if you edit your resume to match their terminology.

You need to do that each and every time you apply for a specific job. So you'll have one "basic" resume and cover letter, but you'll tweak them for every employer. You may end up with 20 or more versions, each slightly different. It's a pain, but it is necessary.

Another important step you need to take is to spread the word among your friends and family about what type of job you're seeking, and what your main skills are. Ask for their help. People are usually glad to help, since we've all "been there"!

If you have online profiles in MySpace or Facebook, clean them up. Employers will probably check them if you are being considered for employment, so make sure you are presenting a professional face.

If there are certain organizations you'd really like to work for, check the Career or Employment sections of their corporate web sites to see if they have any jobs posted. Even if they don't, you can always craft a resume and cover letter introducing yourself and your qualifications, and explain what you know and admire about their organization, and ask whether they might have any openings. Many job openings are never advertised.

You can even contact employers and ask if they'd be willing to schedule a brief "informational interview" where you can ask them some questions about the industry and what types of things you should focus on to win a position in that field. Informational interviews are not about getting hired; they're about learning some inside tips that can help you get hired elsewhere.

Think about what it is that makes you a good employee, what strengths you can offer that will help build the employer's business, what you're really good at, and put it all together in a paragraph or two that defines your unique value. Then practice reciting your statement, or value proposition. That's what you can use as the basis for your answer when you get an interview and they say, "Tell me about yourself." (Hint: They don't want personal details, they want to know what you've done as a student and an employee and what would make you a good hire.)

Finally, you can read older posts on The Pongo Blog and articles in our Learning Center for lots of other hints on how to conduct an active job search that will give you the best chance of landing your dream job.

Best of luck!!!

Julie"


I'm a student and I found this to be very helpful. And I was able to pick and choose things that made me rethink in certain ways to construct my resume and cover letter.

Posted by: Hughes | December 20, 2008 at 2:11 PM | Quote This Comment
I am between careers with a range of experience. I need career and financial stability. Having a strong is something I also struggle with. Please Help!!

Posted by: TJ Hudson | January 31, 2009 at 5:31 PM | Quote This Comment
I am 57

From 1973-1987 I was a TIG/MIG welder for one company.

From 1987-2003 I welded for an employer in an employee capacity. Upon the employer's recommendation I verbally agreed to register a business, which would allow me to weld for him as a contractor while being treated and paid as an employee on an hourly payment base.

From 2003-2004 I lived on credit and savings.

From 2004-2005 I worked as a salesman

From 2005-2006 I worked for temporary agencies in general labour

From 2006-2007 I worked for temp agencies; in a warehouse that trained me to operate a cherry picker; and in a warehouse that trained me to change batteries for material-handling equipment and had me do general maintenance to the warehouse and its washroom facilities

From 2007-2009 I worked in a maintenance and closer capacity at a local Mcdonald's restaurant, acquired my CZ liciense, drove limosine vehicles, drove a 5-ton truck, and started working at a local Subway restaurant as a counter attendant and closer (currently I am still with Subway)

I am not certain as to what I want to do and do not know how to write a GOOD resume or cover-letter and I do not know how to speak in an interview.

Can someone help me?

From 2008-now

Posted by: Bob O | February 18, 2009 at 5:34 PM | Quote This Comment
I had recently resigned from my previous work back in the Philippines to go here in Singapore and help my sister out to take care of her baby. But then I cant just sit here all day long and get stuck. I have to find a job that can help me build up my career also. I work in an outsourcing company.

I also kept on posting my resume in diffrent job sites and haven't got any replies or even just rejection and reason why. I need to know what's wrong with my resume.

help..thanks.

Posted by: tinz | March 14, 2009 at 2:01 AM | Quote This Comment
@tinz I would suggest you click on the "Learn" tab in the upper menu bar. That's our Learning Center, which has some great articles about resume writing. (And cover letters, etc.)

Also, check through our older blog posts, expecially the one titled "No Bites on Your Resume? Check These 5 Things."

Here's the URL for that post:

http://admin.pongoresume.com/blogPosts/214/no-bites-on-your-resume-check-these-5-things.cfm

Best of luck! --Julie

Posted by: Julie O'Malley | March 16, 2009 at 10:00 AM | Quote This Comment
in my previous employments, i usually have two positions, that of an executive assistant and an office manager..will this just be fine to put it in my resume, that im holding two positions?

Posted by: sam | March 25, 2009 at 3:28 AM | Quote This Comment
@Sam

Yes, if you're holding two positions, you should put both on your resume. If they are at the same company, you could combine them as, for example, "Executive Assistant and Office Manager (Dual Role)." If they're at different companies list them separately.

Good luck! Julie

Posted by: Julie O'Malley | March 25, 2009 at 7:37 AM | Quote This Comment
I have a lapsed RN license from a different state, and this state requires a remedial course for me to get a current license as I have been out of the field for 13 years.This requires theoretical and clinical hours. Our financial situation does not allow me to pay for this myself, but I really need a good paying job to help our situation. I am a hardworking , dedicated worker, with a heart for the suffering, specially the elderly. Is it tacky to suggest/request in the resume that the employer pay for the remedial course if I can offer them a longterm employment and that I pay it back by them deducting half of my paycheck till it is paid? (it may be $2-3000). If this is within decancy how would you suggest frasing that? OR would you rather suggest I take the resume with me to facilities and present my 'case' verbally instead? If so, do you have any suggestion as to how the resume should be set up? Would it require an Objective section?

Posted by: May | May 28, 2009 at 9:56 AM | Quote This Comment
I've written a few resumes and placed them on site like jobbing.com and career builder and basically any online post that I find suitable. My work experiance has been a bit choppy. My longest employment has been with my current employer. This makes it difficult to fill up a resume with substance.

Posted by: marco | June 01, 2009 at 10:04 AM | Quote This Comment
"I am a hiring manager and I honestly ignore objectives. I really like resumes that summarize the candidate's strengths and attributes at the top of the resume. Tell me what you have done that you will replicate for me and the company. "Increased sales 78%". I will read on for this if I am trying to hire a sales person. Decreased defect rates 7% in assembly". When I was looking for a manager of our assembly line, this was the line that kept me reading, got the person the interview and I might say, the job also. A good hire who is successful makes me look good."

I don't understand these "hiring managers" and their process of hiring, but at the end of the day, we all need a job. I didn't know we were competing for a spot on "America's Got Talent"... You guys were not always hiring managers, right?? well, learn to be more human in your approach and less like you're playing god...

Posted by: eva | August 11, 2009 at 1:33 PM | Quote This Comment
I need help with resume objective & summary, experience section mostly. I have 35 yrs exp as registered dental assistant , (RDA), & 5 years as certified nursing assistant, (CNA) & in home health care aide, HHA. I have gap in jobs do to both hips being replaced for 2+ years..what do i put in that area? How do i word the objective & summary area correctly? Help please.

Posted by: Lezli Gill | September 29, 2009 at 5:28 PM | Quote This Comment

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