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The Pongo Blog

Enhance Your Marketability by Volunteering

April 19, 2011 (1:00PM) by Noël Rozny

Volunteer WorkEveryone is talking about personal branding these days. It’s not enough to have good references and a solid cover letter; you need to be prepared to pitch and market yourself to future employers as if you were your own private company.

Being active in social media, building your own web site, and attending networking events are all great ways to enhance your personal brand and marketability. But there’s one weapon many people leave out of their branding arsenal: volunteering! Believe it or not, volunteering can be more than a way to give back; it can help you increase your marketability no matter where you are in your career. Here’s how:

If You Just Graduated

If you’re having trouble starting your career and building your personal brand, volunteering is a great option for you. First and foremost, it will get you the experience you need to add to your resume. Second, it can be a great chance to add to your professional skill set, which you may not have had a chance to develop while you were in school. Finally, volunteering is a great way to build a network, which you’ll need when it comes to gathering references and discovering job openings.

If You’ve Been Out of Work for Awhile

By picking up a volunteer position, you’ll be able to transition back into the workforce and start filling any gaps you have on your resume. In addition, you’ll have a chance to see how the world has changed, and to learn new technologies and programs that may have been introduced since you were last employed. Volunteering can also be a great way to get in touch with old contacts and colleagues again.

If You Want to Enter a New Industry

This can be difficult, especially if you have to develop a whole new skill set. Volunteering either part-time or full-time in this new field can help you build the knowledge and expertise you’ll need to make a career change. You’ll get a chance to learn more about the programs, processes, and tools used in the industry, and you’ll get a chance to see if it’s really the right fit for you.

Has volunteering helped you find a new job? Tell us about it and leave a comment below.

About the Author

Noël Rozny writes and edits the career and education blog, myPathfinder for myFootpath, a career and education resource for students of all ages. She also maintains the company’s social media outlets, and is passionate about using these technologies to help students and job seekers alike find the degree program or career that’s right for them. You can find her on Twitter at @myfootpath or @noelrozny.

RELATED LINKS

You Can (and Should) Put Volunteer Work on a Resume
Prepare for Life after College with These Tips
Has Caring for a Loved One Left a Gap in Your Resume?

Bookmark and Share | Job Seeker Tips | Archives

Comments (4)

Volunteering is a great idea! But volunteer where you are likely to meet your target audience. So if you want to be in medical sales, volunteer at a hospital. Also, don't forget to job shadow! Peggy

Posted by: Peggy McKee | April 21, 2011 at 2:26 PM | Quote This Comment

"... it can help you increase your marketability no matter where you are in your career."

So true! Even if you are not actively looking for a job, volunteering is a great way to develop your network. You never know who you may meet or who knows whom.

Posted by: Melissa Cooley | April 21, 2011 at 5:04 PM | Quote This Comment

Peggy--that's a great point: to volunteeer where you'll meet your target audience.

Melissa--You're so right! Volunteering can absolutely help even if you're not actively looking for a job.

Posted by: Noel | April 25, 2011 at 10:14 AM | Quote This Comment

I told my daughter to volunteer after she had lost a job. She wentt in to ask about volunteering at a pet saloon and they hired her on the spot! I works well for teens trying to get that first job too.

Posted by: Cindy K | July 07, 2011 at 6:43 PM | Quote This Comment

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