The Pongo Blog
2 Tiny Cover Letter Errors That Cause Big Trouble
October 14, 2010 (10:41AM) by Julie O'Malley, CPRW
Like job seekers, bloggers often reach out and network with each other. Just this week, The Pongo Blog received an inquiry from a potential guest blogger. Her message started with a nice compliment ("Your blog is so helpful!") and referred to one of our recent posts. So far, so good.
Unfortunately, it soon became clear that this particular piece of flattery was less-than-sincere, as the next line said: "I would love to have one of our bloggers write a guest post for [sitename]."
Wait, what? Who you callin’ [sitename]?
Clearly, the writer had meant to replace [sitename] with The Pongo Blog but forgot. That tiny mistake made it quite obvious that the writer was not, in fact, reaching out to us in particular, but was simply sending out a mass mailing of form letters to a variety of blogs, hoping someone would take the bait.
In this case it was kind of amusing and no big deal. But it would have been a very big deal in a job search. If that one, tiny mistake had been made in a cover letter, it could have spoiled a promising job opportunity.
Most employers these days have more qualified applicants than they can handle, so even a small mistake is reason enough to eliminate you. It’s about attention to detail. You’d be amazed how often job seekers make this kind of blunder in their cover letters.
And while we’re on the subject, here are a couple others:
1. Wrong kind of greeting.
Ideally, you should address your cover letter by name to the hiring manager for the specific job.
However, if you have no way of finding out the name, use a greeting that’s professional and gender-neutral. That may seem obvious, but some people really do still think it’s proper to start a cover letter with "Dear Sir," or "Gentlemen." (Hint: It’s not, and hasn’t been for at least 30 years!)
Acceptable options include:
Dear Hiring Manager:
Good Afternoon,
(Or, if you're using a memo format...)
TO: Hiring Manager for Marketing Associate Position, Job Reference 16754
2. Wrong company name or job title.
If you’re sending a cover letter and resume to Smith Company, the employer surely won’t be impressed if your letter says you’re excited about the opportunity at Jones Corp. Or perhaps you’re applying for a job as a Customer Service Specialist, but your cover letter says Customer Support Representative, because that was the job title at the last place you applied.
Some employers might not even notice a small mistake. And some might have a higher tolerance for errors and let you get away with a typo or two. But most expect nothing less than a 100% error-free cover letter and resume–especially if your job duties will involve written communications.
One of your most important resources in the job search is someone you can trust to proofread your career documents. It’s even more important to get some assistance if you have learning differences that affect your spelling, or if English is not your first language.
Do whatever it takes to ensure that every detail is spot-on so the employer can focus on what’s truly important—your qualifications and fit for the job.
Have you ever realized too late that you made a mistake in your cover letter? What happened? Share your experiences or comments below.
RELATED LINKS
5 Ways to Screw Up Your Cover Letter Greeting
I Sent My Resume with a Typo! Should I Send a New One?
Why You Should Never Copy a Sample Cover Letter
That part about the wrong kind of greeting is right on! I am a hiring manager for a home health care company and I go through hundreds of resumes a day, I get 'Dear Sir' at least a few times a day! When I see that of course I don't even bother opening the attached resume.
Posted by: Anna C | October 15, 2010 at 9:23 PM | Quote This Comment
@Anna C.
Amazing, isn't it? Either people have been living under rocks since the '60s, or they've taken the show "Mad Men" too much to heart.
Thanks for commenting!
Julie
Posted by: Julie O'Malley | October 15, 2010 at 10:36 PM | Quote This Comment
Thanks for the critique! It is hard to understand the reader when you don't know them. thanks again.
Posted by: haley | October 15, 2010 at 10:45 PM | Quote This Comment
Julie,
You have a good point here. Those two seemingly small mistakes can cost you BIG-TIME! While it's good to tailor your resume, cover letter, or in this case, a blog request, for each company, it's always good to have a second pair of eyes look at it before you hit "send".
The "Dear Sir or Madam" is quite funny, but is still used often, even in 2010. My suggestion is to try to find out who the hiring manager, recruiter, or interviewer is (get their card at the career fair or look them up on LinkedIn) and tailor the letter to address them specifically. That approach doesn't always work, but it sure makes a good impression when it does!
Keep up the great work!
Kirk Baumann Campus To Career http://campus-to-career.com
Posted by: Kirk Baumann | October 16, 2010 at 10:53 PM | Quote This Comment
Julie, you have nailed those 2 important cover letter mistakes spot on, and I'd like to discuss few things with you!
Email me if you get a chance.
Thanks
Posted by: Jay | October 25, 2010 at 5:30 AM | Quote This Comment
YOU COMMENT IS NARROW MINDED AND STUPID. IF YOU ARE THAT SENSITIVE I DO NOT WANT TO WORK FOR YOU.
Posted by: Diane | November 03, 2010 at 8:59 PM | Quote This Comment
I have to agree with narrow minded. I understand both points. However, if you look at it in a different perspective such as. A military background, with all the well manners to boot.. businesses have probably missed out on many incredible people due to "keeping up with the PC verbage for cover letters. Its actually a shame that PC has taken over basic proper manners. Then again the employer may have just overlooked their award winning employee who has all the skills and then some.
Posted by: michelle | November 20, 2010 at 9:19 PM | Quote This Comment
@ Diane
If an applicant is narrow minded enough to assume that the hiring manager is a MALE then I will gladly allow myself to be narrow minded enough to NOT CONSIDER THEM FOR EMPLOYMENT! I am surprised that this comment is coming from a woman!
Posted by: Anna Chor | December 28, 2010 at 12:17 PM | Quote This Comment
I think what Diane means is that it is pretty sad that these "tactics" are what it takes to get someone to look at your resume. She's absolutely right that many people are being overlooked. If resumes were abolished and everyone filled out the SAME application, then everyone would be judged by their experience and accomplishments...and not by how they addressed a letter. Of course, I guess messy handwriting would then play into the mix. I guess ya gotta play the game.....just sayin.
Posted by: maria | September 04, 2011 at 4:45 PM | Quote This Comment
well if you think greeting is the only criteria to judge an applicant for the job opening, than I think you will miss on quite a few genius minds from getting employed in the company.. allow them!!
Posted by: Jay Mahal | December 07, 2011 at 6:14 PM | Quote This Comment
yes, it is very important to proofread your resume by someone with good knowledge of resume writing so that it is possible to minimize the errors you make while crafting your resume.
Posted by: shawn mentor | January 16, 2012 at 6:06 AM | Quote This Comment