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The Pongo Blog

Obey the 10 Commandments of Networking

September 13, 2010 (10:15AM) by Rick Saia, CPRW

Networking doesn't come easily to everyone, and it can be downright scary if you're suddenly thrust into the ranks of the unemployed. In today's shaky job market, it can be petrifying.

Ten CommandmentsScary, petrifying, or neither, networking must be a cornerstone of your job search strategy. If it doesn't come easily to you, follow these 10 commandments of networking:

  1. Thou shalt learn the ways of social media, even if it scares the crap out of thou. Build a social media presence, especially on LinkedIn. Then, contribute to discussion groups to demonstrate your professional expertise. Tip: Making a periodic adjustment to your profile can help move it toward the top of search rankings if someone were to do a web search for your name or, say, a previous employer.
  2. Thou shalt not limit thy networking efforts to the web. Social media is only an enabler. There's no substitute for face-to-face communication in the job search because you can discover much more about someone than what's posted on the web. So, attend job fairs and find job search support groups and professional associations in your area.
  3. Thou shalt giveth as gracefully as thou taketh. Don't engage with someone with the sole intent of finding a job lead or two. You have contacts. You have job leads that may not interest you but may interest someone else. Share that information with other job seekers. The more you're seen as a "giver," the easier it will be for others to share their contacts and leads with you.
  4. Thou shalt know thyself well. You must be able to articulate your skills and experience clearly, in writing and in casual conversation.
  5. Thou shalt not cometh off as stiff. Seriously, you gotta loosen up. Be congenial, look others in the eye, and show a genuine interest in what they say. Live in the moment!
  6. Thou shalt smile, even if it hurts. Smiling is usually equated with congeniality. If you're self-conscious about your yellow teeth, whiten them.
  7. Thou shalt have a business card and resume ready at all times. Go into each event thinking you'll meet someone who will want to know more about your background, and who may refer your name and contact information to someone else (possibly your next boss). Your business card and resume should include the URL to your web site or social networking profile.
  8. Thou shalt giveth thyself a thorough, critical self-evaluation after every in-person networking event. Take a few minutes to think about things you said and how you said them. If you think you could have expressed something better, make adjustments for the next event.
  9. Thou shalt wear the right clothing to every in-person event. Shorts and sandals won't cut it, unless it's a beach party or picnic. Proper business attire is appropriate for networking events unless the organizer states otherwise.
  10. Thou shalt not be a pain in the posterior. There's a fine line between staying in touch and stalking. Make sure every interaction — either in person, via email, or online — has substance and value.

Your mission in networking is to get hired while helping others get hired. It's serious stuff and there's potential in every substantive interaction. In today's economy, you need to explore every possible route to land the job.

What scares you most about networking? Or do you find networking easy? Share your thoughts with us.

RELATED LINKS

What the Heck Is "Networking" and How Do I Do It?
Don't Go It Alone in Your Job Search
Mini-Resume Can Ease the Strain of Networking

Bookmark and Share | Job Seeker Tips | Archives

Comments (5)

This was an extremely helpful read and I thank the author from the bottom of my heart. I am petrified of the networking piece of job-seeking; and do completely understand it is a necessity. I have tried my hand at blogging and I think my tone is too stiff.

Again, thank you for this article.

Linda

Posted by: Linda Kinney | September 14, 2010 at 12:46 PM | Quote This Comment

@ Linda -- Thanks for dropping by, and for the kind words.

Posted by: Rick | September 14, 2010 at 3:13 PM | Quote This Comment

I've always wanted to start networking but was a bit scared. I would like to know how to seek in person networking? Any suggestions?

Posted by: mayerlin | September 17, 2010 at 11:49 PM | Quote This Comment

A good article. The whole idea of networking scares me, primarily because it seems so contrived and "schmoozey." Having been out of the workforce mainstream for over a decade, the whole notion seems overwhelming. I like talking with people, but the idea of befriending people with the sole intent of getting or giving a job seems somewhat akin to using them (particularly since I can't think of what I'd have to give in this situation) ...

Posted by: Christine | September 18, 2010 at 7:07 AM | Quote This Comment

@ mayerlin -- Try the link above under "job search support groups." I highly recommend signing up for LinkedIn if you haven't already, then look up groups in your profession and see if some have local chapters. Also, you might want to contact others in your field to see what professional associations they're aware of that have local chapters. One other suggestion: Local job support groups through either religious or civic organizations.

@ Christine -- I understand your concern since I had the same attitude a long time ago. Try to go into it with the goal of just meeting people and getting to know them without the goal of wanting to get something from them. Be ready to offer your own advice and expertise, as well as contact you may be able to help others get in contact with. Keep the third commandment above in mind at all times.

Posted by: Rick | September 20, 2010 at 7:18 PM | Quote This Comment

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