The Pongo Blog
How to Email Your Cover Letter the Right Way
July 10, 2008 (1:00PM) by Brianna Raymond, CPRW
I always say the best post topics come straight from real job seekers (like you). And this week, my idea came from a former co-worker who recently went through the whole job search process. She had two questions: "What's the best subject line for an email in response to a job ad?" and "Should you attach the cover letter to the email, or copy and paste it into the body of the email?" I always wondered this myself, so I did some research and here's the consensus:
Best Email Subject Line:
Jane Johnson resume for sales service position
It's straightforward and informative. It tells the recipient who you are, what you're sending, and why you're sending it.
This isn't a concrete formula, however. Since some job ads require you mention a job posting ID number when you apply, you should substitute the name of the position with the number. Example: Jane Johnson resume for Job #5527.
Best Way to Include Your Cover Letter:
Copy and paste your cover letter into the body of the email.
Why is this the preferred method? Three reasons: 1) It gives the recipient one less attachment to open, 2) It gets to the point faster than writing the awkward "here is my resume and cover letter" mumbo jumbo, and 3) It gives you the ability to make an impact as soon as the recipient opens your email. However, if you send your cover letter out using Pongo's cover letter builder, the application will paste a copy of your letter in the email and add one as an attachment. This way, employers can see your value up front and have the option to save the attachment too.
| Need to build a cover letter? Pongo's Cover Letter Builder provides over a dozen cover letter templates with fill-in-the-blank sample text, best practice advice, and sample phrases to help you get started. You can even email your cover letter directly from your Pongo account. Build your cover letter today! |
In this case, some of the typical cover letter rules would not apply. While a regular cover letter would include "To" and "From" addresses, email requires a different format. Skip the "To" and "From" but include the date, reference line, greeting, body, professional closing, and signature. Here's an example of what an email cover letter would look like:

Be sure to attach your resume to your email. And as always, refer to the company's job posting and apply, using whatever guidelines they specify. Adhering to the employer's guidelines will not only ensure your documents get to the right place at the right time, it will prove that you pay attention to details and follow instructions!
Do you have any other questions we haven't covered in this post about applying for jobs? Ask them here!
RELATED LINKS
How to Find a Name for Your Cover Letter Greeting
5 Basic Cover Letter Questions Answered
What to Say in Your Cover Letter
Thanks for this blog, Brianna!
Now, I fully understand how to send a proper email without having too many attachments. It's especially important for my career (graphic design), because companies sometimes ask me for design examples to attach as well. The less work they have to do, the better! :)
Posted by: Kathryn | July 10, 2008 at 2:58 PM | Quote This Comment
Thank you Brianna Raymond in showing me a sample of Jane Johnson's cover letter. This cover letter gives me some idea to what contents or wordings I have to put on my cover letter and the sequences. I have a clear idea now after reading your sample.
Posted by: SenWing | July 22, 2008 at 9:30 AM | Quote This Comment
@ Kat: You're very welcome! It certainly is easier for both parties to limit the number of attachments.
@ SenWing: Thanks for the kudos. I'm glad I could help! You can find more sample sentences in our LetterBUILDER when you login to write your own cover letter, too.
Posted by: Brianna | July 24, 2008 at 11:43 AM | Quote This Comment
This is a great guide to me
Posted by: Bruce Coleman | August 22, 2008 at 2:07 PM | Quote This Comment
Still a fabulous article... however, I couldn't help but notice just now how many times the word "opportunity" is used in this cover letter. Isn't it a bad idea to use one word repeatedly throughout?
Posted by: Kathryn | October 26, 2008 at 6:47 PM | Quote This Comment
Nice pickup, Kathryn! Simple mistake. Just proves no matter how much you proof your own writing or how many other sets of eyes look over it with you, errors like this can still happen. Thanks for pointing it out - the letter is better now!
Posted by: Brianna | October 27, 2008 at 10:04 AM | Quote This Comment
How do I explain the gap in employment? For example, I took time off to raise my kids, run a home based day care and return to college to learn new skills.
Posted by: MC | November 14, 2008 at 6:44 PM | Quote This Comment
Hi Brianna,
What subject line would you use when emailing speculative applications?
Posted by: TV | November 29, 2008 at 12:43 PM | Quote This Comment
TV: I'm assuming you're referring to a cold contact cover letter (one you'd send to a company that's not currently hiring). My suggestion for a subject line would be: Employment Opportunities for [ Desired Position ].
Example: Employment Opportunities for Graphic Designer.
Does that answer your question?
Posted by: Brianna | December 01, 2008 at 9:50 AM | Quote This Comment
Once again I've had my employer close. Between 2 employers closing and a relocation, how do I prevent my resume from looking like I'm a job-hopper?
Posted by: J. B. | December 17, 2008 at 5:00 PM | Quote This Comment
If you are applying to an online job posting which does not include specific contact info, who's name should you use in the greeting of your E-Cover Letter?
Posted by: Melissa | February 12, 2009 at 12:26 PM | Quote This Comment
Hi Melissa - Sorry for the delayed response! If the online job posting doesn't include specific contact info, you should research the company and try to find a name to address the cover letter to. You might find it on the company's web site or you might have to call HR and find out who you can contact in regards to the position you're applying for. It's a little extra work, but it's MUCH better than using "To Whom It May Concern."
In fact, Julie's post on cover letter greetings might help you even more: http://www.pongoresume.com/blogPosts/118/5-ways-to-screw-up-your-cover-letter-greeting.cfm
Posted by: Brianna | February 20, 2009 at 12:05 PM | Quote This Comment
Posted by: Nikhil Ramakrishna | August 29, 2009 at 3:42 PM | Quote This Comment
I appreciate these valuable remarks, thanks.
Posted by: Roger | July 07, 2010 at 3:46 AM | Quote This Comment
Posted by: michelle | September 05, 2010 at 3:51 AM | Quote This Comment
Greetings,
Your article outlines the basic approach I've been using, for the same reasons. Pleased to read it was pretty much in line with my own thoughts.
One thought came to mind: I would avoid including a Date in the body of the cover letter email for two reasons.
One, not always, but on occasion I've written an email late in the day and decided to send it the next morning. Having the date included in the body is an item easy to overlook updating. If you forget, and it conflicts with the email's own time/date stamp, it looks questionable.
Second, it is redundant because, as just mentioned, email has its own time/date stamp. Including it in the body of an email risks being a tad boorish, stuffy, and perhaps out of date with how email works.
Cheers, JT...
Posted by: JT Pedersen | September 15, 2010 at 5:25 PM | Quote This Comment
Informative and well explained article. Thanks for that.
With due apologies I would like to differ a little on emailing the cover letter approach that this article defines.
I have seen that the person(s) who make the hiring decision don't get to see the email. Thier assistants/recruiters shortlist the candidates and ONLY the hard copies of filtered resumes reach the decision makers desk.
To counter this what I suggest is to make a single word/pdf file, rename it something like "CoverLetter & Resume - yourname". In this file paste your cover letter followed by the resume. This guarantees that both will reach the hiring manager.
I have seen amazing results with this approach !
Posted by: S Moqaddas | November 03, 2010 at 11:57 PM | Quote This Comment
well, i agree on this post..cover letters should be emailed properly and this post will help the users like me who want to make proper cover letters..thank you
Posted by: Mike | November 09, 2010 at 1:54 PM | Quote This Comment
If you don't have a contact name just make To Whom it may Concern, etc, etc.
Posted by: Diana | January 29, 2011 at 7:15 PM | Quote This Comment
Perhaps off-topic, but has anybody else become very frustrated applying to jobs on-line? Issue #1: the on-line directions ask that the resume be uploaded (and doesn't ask for a cover letter). Issue #2: Sometimes the program simply extracts info from the resume, turning an attractive original format into something truly unseemly and compromising the wording. Issue #3: I've encountered filling out lengthy applications asking the same info already given in the resume, only to have a computer glitch on the company's end, the application can't/doesn't go through, and a message comes up saying, essentially, "Do Over!" In this case, is it acceptable to simply mail in a resume and cover letter? Should the hiring manager be told about their computer issues? Issue #4: the company has a 30 page personality profile to fill out after the resume is sent in. (How many hours does a company expect one candidate to take sending in one application?)
Posted by: Kathleen | February 05, 2011 at 12:18 AM | Quote This Comment
The big problem with this approach is that some people may abuse the system intentionally or unknowingly by sending infected files to employers and make the whole process difficult for them. I think sending a link to already created resume in one of these professional social networking site is better.
Posted by: lpn training | February 18, 2011 at 5:26 PM | Quote This Comment
Don't forget a cover letter to introduce and help create interest in your resume or CV.
Posted by: Cover letter | April 18, 2011 at 1:01 AM | Quote This Comment
My dilemma is how to address the person. I think that the word 'Dear' seems too forward and informal. How about using the word 'Respected'.What's your opinion on it?
Posted by: Max Ikbal | July 15, 2011 at 2:07 PM | Quote This Comment
How many pages are ok for a CV? Less No.of is preferable?
Posted by: Vijay Kumar | August 03, 2011 at 11:41 PM | Quote This Comment
Great article, was very helpful when I was writing a cover letter
Posted by: avadean | August 15, 2011 at 6:33 PM | Quote This Comment
Is it proper to paste application letter and CV to the body of an email for particular a job?..or what is the correct format to send an application letter and CV for a job?.pls i need ur urgent advise..Thank You
Posted by: Benjamin Edison | October 02, 2011 at 11:18 AM | Quote This Comment
Hi Benjamin, Send your cover letter as the body of the email, and include your resume as an attachment. That's the preferred method of application if you are sending your cover letter/resume via email.
Good Luck!!
Posted by: Pongo Support - Corey | October 06, 2011 at 1:47 PM | Quote This Comment
This blog is nice and amazing. I really like your post! It's also nice to see someone who does a lot of research and has a great knack for writing, which is pretty rare from bloggers these days. Thanks!
Posted by: Corporate Logo Design | October 28, 2011 at 6:28 AM | Quote This Comment
I'd have to add a couple things. First, before the email greeting, add an eye-catching headline. For example, "Here's Why I'm the Applicant You've Been Looking For."
Also, you want to explicitly ask for the interview at the end of the cover letter. For example, "I'm very excited to email for this position. Please call me now at 555-555-5555.
These two additions can make the difference between getting the interview and not.
Jess Alexander | How To Write A Cover Letter! Blog
Posted by: How To Write a Cover Letter! | November 28, 2011 at 6:23 PM | Quote This Comment
Can you not also paste your covering letter with resume as one attachment when sending via email?
Posted by: Maxine | January 14, 2012 at 9:04 AM | Quote This Comment
I have a comment on the attachment subject. Just phone the company that you want to apply to and ask them what they want. It's just one extra question if you're already calling to see what the name is of the hiring manager. Send the e-mail asap after that and then follow up again in the days (max 1 week!) thereafter.
Posted by: RJ | January 26, 2012 at 3:21 PM | Quote This Comment
How do you explain the gap years that I took a break to look after my children after got laid off? I'm not good at writing... please help...
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Posted by: Nava Dahal | March 06, 2012 at 1:38 AM | Quote This Comment
Thansk for the great advice, will be sure to do this when emailing my cover letter off!
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Posted by: LPN Salary | March 19, 2012 at 6:08 AM | Quote This Comment
Quick question - what would the ideal number of pages be for a CV?
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Hello How to Email Your Cover Letter the Right Way Brilliant post, I went through the post ,I found it very informative Thank you!
Posted by: bathroom designs | March 19, 2012 at 9:13 AM | Quote This Comment
Hi, It is really, well format and stick to the point. infact, short and sweet example of cover letter. I am hopping you will come up with some more good example related to IT software jobs.
Thanks & Best Regards, Naveen Rai
Posted by: Naveen | April 24, 2012 at 7:41 AM | Quote This Comment
I have a letter i would like to send to whoever helps on this website but i need an email address. Can someone help me with that ?
Posted by: Benjamin | May 02, 2012 at 5:37 AM | Quote This Comment
I have a letter i would like to send to whoever helps on this website but i need an email address. Can someone help me with that ?
Posted by: Benjamin | May 02, 2012 at 5:37 AM | Quote This Comment