Reports of the Cover Letter's Demise Are 86% Wrong
July 02, 2008 (10:49AM) by Rick Saia, CPRW
There's no question that the emergence of the personal computer and stratospheric rise of the Internet have forever altered the world of the job search. A mere two decades ago, a job seeker used one or two generic resumes to apply to several openings. Today, the recommended practice is a customized resume for each position.
And, poring over pages of classified ads in the Sunday paper for your next career move has evolved into posting resumes on job boards, searching the web for advertised positions, and networking online to find someone who knows someone who can suggest your name for that job that would be just right for you.
There are even some who go as far to suggest that all this technology has made the cover letter an anachronism.
Don't believe it for even a nanosecond.
A survey conducted by an independent research firm and developed by OfficeTeam, a staffing service that places administrative professionals, found an overwhelming 86% of executives polled said cover letters are valuable when evaluating job candidates.
Hiring managers want to hire people who have the chops to do a certain job, but most also want to hire people whose personalities would fit in with the corporate culture and mesh with the rest of the staff. While a resume can detail your qualifications, a well written cover letter offers the hiring manager or recruiter that first glimpse of who you are, what makes you tick, and whether you would fit in with the company.
"Submitting a resume without a cover letter is like not shaking hands when meeting someone for the first time," says Dave Willmer, executive director of OfficeTeam. "Those who aren't including cover letters with their resumes are missing an opportunity to make a good first impression and set themselves apart from other job applicants."
He adds: "A cover letter should demonstrate the applicant's knowledge of the company, highlight applicable skills and work experience, and explain any resume anomalies, such as extended employment gaps."
A well done cover letter serves not only as the gateway to your resume, but also sends a clear message that you can do your homework, you know yourself well, and — especially by explaining large gaps in your work history — that you're forthright and honest. And what employer would not want someone with those qualities?
Do you feel a cover letter has made a difference for you in landing a job? Or is it merely an exercise that doesn't add much to the job search? Please share your views in the Comments section.
I had a gap in my work history and I did not hear from recruiters or hiring managers until I stopped referencing it in my cover letter. I sent a cover letter with every resume and in the cover letter I listed values I would bring to the company. I sent the same resume with all but it was not until I deleted the gap explanation that I started to get calls. As I said, the gap was listed on my resume. I ended up with two offers, and yes, I did explain the gap during the interview but getting in the door was more important.
I agree that cover letters are valuable when communicating with the hiring managers. However, internal company recruiters and agency recruiters rarely care about the cover letter. They are simply all about matching keywords from the job description to the resume. If the resume has the right keywords than maybe the recruiter will read the cover letter.
@ Sarah -- Thanks for telling me about your experience. If the resume clearly shows a gap, yet you have the skills and track record they're looking for, it's best to stress the skills and track record in your cover letter. I suppose if the gap is significant and recent - AND requires more explanation beyond what's stated in the resume - it might make sense making a mention of it if you think it would be an issue with the employer. But by all means, gap or no gap, lead the cover letter with the positive, telling the employer how YOU are the kind of person they're looking for.
@ Mikey - Well, you certainly raise another issue: the high value of keywords in a resume. They can help you get your resume past a "gatekeeper" and sent along to the hiring manager. That's where the cover letter can make a difference. If the hiring manager gets 10 resumes, a strong cover letter that supports the resume and speaks directly to the hiring manager's needs can move you off that list of 10 to a short list of four or five "must interview" candidates. Thanks for the comment.
I barely read resumes. I look at the cover letters and that is the make or break for me! Tell me why we should hire you right on that page.
Thanks Tory!
True, a well done cover letter can serve as a great opening sales pitch. If it can answer your major questions, the resume may serve just to fill in the details.
Here's more evidence of the importance of the cover letter: http://www.resumesandcoverletters.com/tips_blog/2008/07/lack-of-cover-letter-is-one-ca.html
~ Rick
As an experienced career counselor/job search coach, I am a huge fan of the cover letter. In my experience, a customized and well-written cover letter is an important key to making a great first impression.
The purpose of the cover letter is to motivate readers to look at your resume. Without that, recruiters and hiring managers may never find out how qualified you really are.
One way to make your cover letter stand out is to add a postscript at the bottom of the page. Even busy professionals often take time to read the "P.S.", even if they skip over the body of the letter.
For other cover letter ideas, please check out the publications on my website (www.arlenehirsch.com) or read my blog (www.careerdoc.blogspot.com)
Excellent post. Right on the money. I always looked at the cover letter when I was hiring and it sometimes got a person with an ok resume the interview. And cover letters are especially helpful when your experience isn't an exact fit for the job or if you're trying to switch fields.
Thanks for helping to stamp out the myth! :)
Ronnie Ann
* Required Fields
|