The Pongo Blog


5 Power Words to Make Your Resume Get Noticed

May 14, 2008 (10:00AM) by Rick Saia, CPRW

You don't have a lot of time to grab a hiring manager's attention when he or she begins looking at your resume. Get your resume noticed by using action words that carry more impact than their milder alternatives. Here are five examples of resume power words that outshine their blander cousins.

SPEARHEADED

Meaning: To spearhead means to be the leader of something. But more important is the word's connotation. This word just oozes leadership, taking charge, and being a self-starter. And employers like any or all of those qualities in an employee. This word is especially helpful if you took charge of a project that delivered noticeable results.

Example: Spearheaded development of new distribution scheduling system that saved 25% in labor costs in first year after deployment.

Milder Alternatives to Avoid: Led or Played a Key Role. The first is just bland when compared with "Spearheaded"; the second doesn't say anything about how you were a key player.

CREATED

Meaning: To create means to cause or bring something into being. As for the connotation, there's nothing ambiguous about this word. It says action and tells the hiring manager that the potential employee "may have some creativity that we could use in this role."

Example: Created new e-commerce functionality that helped increase page views 30% and drove 10% increase in Internet sales in first three months of operation.

Milder Alternatives to Avoid: Helped make or Facilitated. The first downplays a potentially critical accomplishment if, in fact, you were out in front doing the creating and not taking a back seat, supporting role. The second conjures up images of someone leading a group discussion or moderating a dispute. You don't want to confuse that with "creating."

INITIATED

Meaning:
To initiate means to start, launch, or ignite. But again, it carries that sound of action, which translates into, "Here's someone who can make things happen, and we need someone like that in this middle management role."

Example: Initiated follow-up campaign to discover why former customers turned to competitors' products. Effort led to reorganization of customer service function and 20% increase in customer retention within one year.

Milder Alternatives to Avoid: Started (duh) or began. Slightly less mild but still on the avoid list: proposed.

ACCELERATED

Meaning:
To accelerate means to cause faster or greater activity, the same as stepping on the accelerator in your car. So, what's not to like about this word? It connotes speed, action, making something happen, or making a difference.

Example: Accelerated development of new line of power tools in response to market trends, securing company's first-to-market position with new offerings.

Milder Alternative to Avoid: Sped up. It's OK but just doesn't carry the vigor that "accelerated" does.

CONSOLIDATED

Meaning:
To consolidate means to bring together into a single or unified whole. The word is especially eye-catching when employers are looking for people who can help control costs by finding more efficient ways to get work done; anything that makes a process faster, better, or cheaper.

Example: Consolidated functions while maintaining efficiency levels in Finance Department by identifying redundancies, reassigning staff, and reorganizing workloads.

Milder Alternatives to Avoid: Brought together, Merged, Combined, United. Of these four, "merged" is only slightly better than the rest, but not as strong and impactful as consolidated.

Got some words you like to use on your resume? Or do you want our advice on a certain word or two? Please drop in a comment to this post.

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Comments (7)

I’ve read elsewhere that one should avoid the personal pronoun “I” as much as possible in resume writing. I never really understood this – but can see how it works in the examples you gave. You don’t use the word ‘I” but it is still understood and the sentences read very well and have a lot of energy.

Also, good advice showing the weaker versions of these action verbs. Thanks Rick.

Posted by: JJ | May 19, 2008 at 11:35 AM | Quote This Comment
Thanks JJ! Yes, you bring up a good and oft-stated point about resumes: Never use the personal pronoun "I" (or "me" or "my," for that matter). The reader knows that the resume is all about your skills and background.

Think about this another way: You're trying to "sell" a prospective employer on what YOU can do for THEM, rather than the other way around. If you think about the resume that way, that's a big reason why you shouldn't use "I."

Posted by: Rick | May 19, 2008 at 4:56 PM | Quote This Comment
Cool post, brief but informative.

Posted by: adriandayton | February 10, 2009 at 3:26 PM | Quote This Comment
I disagree that using "I" is always a negative thing in resume writing. I read resumes all day long for a position I'm trying to hire for and I find it refreshing when someone has referred to themselves in their objective area. It's straight forward, personal and transparent. It's original and quite frankly I find it odd that our objectives should be in a third person when we are the ones writing about them.

I do believe there are exceptions to the rules.

Posted by: July | February 17, 2009 at 8:04 PM | Quote This Comment
Hi July! Thanks for dropping in!

I agree that some hiring managers could care less whether the resume is written in the first or third person. The reason I advocate the third-person approach is that the hiring manager has one big question in mind when he or she begins reading a resume: "What benefit do I get by hiring this person?" In the Objective or Summary section, the job seeker needs to "sell" himself as if he were selling a product or service. The third-person approach, IMHO, is more direct. I find the first-person approach more appropriate in the interview, when the job seeker and hiring manager are face to face.

Best, ~ Rick

Posted by: Rick | February 18, 2009 at 4:51 PM | Quote This Comment
thx for this article on power words.I'm sure it will help make things happen.

Posted by: dave | September 17, 2009 at 8:44 PM | Quote This Comment
The use of personal pronouns is implied, as a resume or cv is all about you, therefore not needed. The reason I like third person is when I am speaking to a reference or a recriuter about a candidate it flows better.

Posted by: Jannis | September 21, 2009 at 4:23 PM | Quote This Comment

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